Name Your Game’s journey started in 1990, when George Trujillo took out a lease on Long Beach’s historic Anaheim Ave. With one embroidery machine and a background in technical drawing, George was on a mission to outfit Long Beach’s youth sports teams. One of George’s first wins was outfitting Long Beach’s Little League All Stars for their 1992 World Series Championship.
Soon thereafter, local Businesses and universities started to catch wind of the heat happening on Anaheim. A few years later, George’s son joined the team, and jettisoned the screen-printing department into success. His shirts could be seen on some of Long Beach’s most legendary musicians, like Sublime, Sinful, and even Snoop D O Double G, himself.
In 2008, George almost had to close his doors, but made it out on top and rebounded with the rest of Long Beach. This moment of uncertainty turned out to be a blessing in disguise, as George was able to find a new and bigger location in the Signal Hill neighborhood of Long Beach. In 2017 George sold the business to his lifelong friend, and veteran business owner, Tom Waterman. Tom has since been able to grow the business into untapped markets and boasts a strong portfolio of high fashion clients. And still, Name Your Game continues to serve local youth teams, high schools, colleges, and small businesses. And yes, George still drops by the shop every now and then, with Patty, his wife, who uses the shop as a base for her charity organization, “On The Day You Were Born.”