Name Your Game’s journey started in 1990, when George Trujillo took out a lease on Long Beach’s historic Anaheim Ave. With one embroidery machine and a background in technical drawing, George was on a mission to outfit Long Beach’s youth sports teams. One of George’s first wins was outfitting Long Beach’s Little League All Stars for their 1992 World Series Championship.


Soon thereafter, local Businesses and universities started to catch wind of the heat happening on Anaheim. A few years later, George’s son joined the team, and jettisoned the screen-printing department into success. His shirts could be seen on some of Long Beach’s most legendary musicians, like Sublime, Sinful, and even Snoop D O Double G, himself.


In 2008, George almost had to close his doors, but made it out on top and rebounded with the rest of Long Beach. This moment of uncertainty turned out to be a blessing in disguise, as George was able to find a new and bigger location in the Signal Hill neighborhood of Long Beach. In 2017 George sold the business to his lifelong friend, and veteran business owner, Tom Waterman. Tom has since been able to grow the business into untapped markets and boasts a strong portfolio of high fashion clients. And still, Name Your Game continues to serve local youth teams, high schools, colleges, and small businesses. And yes, George still drops by the shop every now and then, with Patty, his wife, who uses the shop as a base for her charity organization, “On The Day You Were Born.”



Tom Waterman
CEO of Name Your Game

A California native and Long Beach local. Tom has built a number of businesses, and is known for helping small businesses grow.  In 2017, George Trujillo, Founder of Name Your Game, asked Tom to take over Name Your Game, which George started in 1990. George and Tom are lifelong friends, who can still be found golfing together on weekends.

After working in the shop for 6 months, Tom took the reigns, and has since expanded the business into new arenas, and has continued to spread Name Your Game's roots around the Long Beach community. Tom can be found at the shop, five days a week. Ask him about his hat collection, or his past life as a pro baseball player, and growing up in Oregon. 

Production Manager and Garment Expert

Chainstitcher and Chenille Artist


Customer Service and Embroidery Support Team

Sewing Artist


Chennille Artist


Embroidery and Screenprinting Support Team


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